ANGEL INVESTOR · VORARLBERG, AUSTRIA
AI will change everything. Let's steer it toward humanity.
I'm Joe – Johannes Moser on paper – an angel investor from Vorarlberg. I believe AI and robotics will take over much of the work we do today. That transformation won't turn out well on its own: we have to steer and curate it in the interest of humanity – not of a few tech bros, and not of the machines. That's where I put my money, together with founders I genuinely get along with.
What I believe
Steer the transformation. Keep both feet on the ground.
I'm neither a doomer nor a hype guy. Machines will take over a lot of work, and that's fine – as long as we decide where it leads. My view is pretty grounded: the more gets automated, the more real human connection matters. And nature still needs its place, no matter how smart our technology gets.
01
Technology in service of humanity
AI and automation that make life better for many, not more powerful for a few. Every deal gets the same question: does this help steer the transformation toward a good life for everyone?
02
People and nature first
I back ideas that make room for what machines can't replace – real encounters, community, craft, a healthy body – and that treat nature as something to protect, not a resource to burn through.
03
An angel, not an institution
My own money, my own judgment. No fund, no committee, no pressure to flip – short paths, honest conversations, a clear yes or no. And only with founders I'd happily go through hard times with.
Some of my investments
Before I wrote any of this down, I invested out of curiosity and because I liked the people. Looking back, the thread was already there: technology that serves people, more room for real encounters, and respect for the planet.
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ContextSDK
On-device AI that finds the right moment for a prompt or offer in an app – fewer annoying pop-ups for users, better conversion for the companies building them.
contextsdk.com →AI · Mobile apps
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Boxbase
All-in-one software for functional fitness and strength gyms, so coaches spend less time on admin and more time with their people.
boxbase.app →Software · Fitness
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Heizma
Software-first installer of heat pumps, solar and storage that brings clean, locally made energy to every home.
heizma.at →Energy · Climate
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WeAreDevelopers
One of Europe's largest developer communities – keeping the know-how to build with AI in many hands, not a few labs.
wearedevelopers.com →Community · Developers
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Ardor
Human-designed workouts that adapt to your time and equipment – a strong, healthy body stays part of a good life.
ardor.fitness →Fitness · Health
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Subdron
Autonomous underwater robots that take dangerous subsea inspections off human divers' hands.
subdron.com →Robotics · Infrastructure
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Pina Earth
Certified climate projects that turn monocultures into resilient, biodiverse forests.
pina.earth →Climate · Nature
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Phonocut
Makes music physical again in a streaming world: artists cut their own vinyl, live and closer to the record than ever, in a quality even pressed records struggle to match.
phonocut.com →Music · Hardware
Steering the transformation toward humanity?
Write to me if you're building technology that puts people and nature first: AI that stays in human hands, automation that makes a good life affordable for many, tools that bring people together in real life, or solutions that give nature back its space.
Send me three sentences: the problem, why you, why now. I read every one myself.